The latest push by the federal government to deter marijuana-impaired driving is coming to TV, radio and the web. Its message? Even if you’re being chased by an axe-wielding psychopath, it’s not worth driving high.

The ad, a partnership between the National Highway Traffic Safety Administration (NHTSA) and the Ad Council, is the first TV spot developed by Vox Creative, the advertising arm of Vox Media. In it, two men run for their lives from a would-be murderer, dodging axe blows while reciting reasons not to drive stoned. Read the full story HERE