One year after becoming Chief Brand Strategist of the California-based cannabis company Caliva, Jay-Z announced his first marijuana line entitled Monogram.

The line launched with a new website and Instagram to tease the new Monogram wares, though no details about specific strains or products were released. A press release said of the brand, “With its careful strain selection, meticulous cultivation practices and uncompromising quality, Monogram seeks to redefine what cannabis means to consumers today.” Read the full story HERE